From ID to LXD: What is a Learning Experience Designer? - Kassy LaBorie | TrainingPros Insider Training

Quick Summary:

Workplace learning and development helps employees build the knowledge and skills they need to perform effectively and support business goals. Contract learning experience designers compliment internal L&D teams by bringing specialized instructional design expertise, outside perspectives, and additional project capacity. They help organizations develop effective learning experiences for initiatives such as new employee onboarding, leadership development, and employee training.

Workplace learning and development is shaped by more than the courses an organization offers. It involves understanding the capabilities employees need, designing opportunities to build those capabilities, and helping people apply what they learn in their work.

For corporate learning and development teams, that work can involve several competing priorities: responding to business needs, supporting new employee onboarding, developing leaders, updating existing programs, and keeping learning initiatives aligned with organizational goals. New technologies, including artificial intelligence, are also changing how quickly learning materials can be produced and how employees perform their jobs.

Meeting these demands takes a combination of business understanding, learning strategy, instructional design, and development expertise. Internal L&D teams bring valuable knowledge of their organizations and the people they support. Contract learning experience designers can compliment that knowledge with specialized skills, experience across different organizations, and additional capacity for important projects.

Understanding what these professionals contribute and where their expertise can make a difference helps organizations make informed decisions about their workplace learning and development resources.

The Expanding Role of Learning and Development

The role of learning and development extends beyond creating courses and delivering training. L&D professionals work with business leaders and subject matter experts to understand performance needs, identify capability gaps, and determine how learning can support organizational priorities.

That work often starts before a learning solution is selected.

A request for customer service training, for example, might reflect a knowledge or skill gap. It could also point to unclear processes, inconsistent communication, outdated resources, or other operational challenges. Understanding the problem helps determine whether training is appropriate and what the experience should accomplish.

In a July 2026 TrainingPros Conversations That Count benchmarking session, learning leaders described questions they use before accepting a training request:

  • What business problem are we solving?
  • Is this a learning issue or a communication issue?
  • What behavior needs to change?
  • How will success be measured?

These questions reflect the diagnostic and consulting work involved in effective workplace learning and development. They also help ensure that learning and development training is connected to a meaningful need rather than simply adding another course to the organization’s catalog.

As business priorities and job responsibilities change, the capabilities employees need change with them. L&D teams must continually evaluate whether existing programs remain relevant, where new learning is needed, and how employees will develop skills they can use on the job.

This is where learning experience design becomes especially important.

What Contract Learning Experience
Designers Bring to L&D Teams

A contract learning experience designer helps translate business and performance needs into effective learning experiences. The work may include analyzing an existing program, developing a learning strategy, designing instructional materials, creating opportunities for practice, or evaluating how well a learning experience supports its intended outcomes.

The exact contribution depends on the project. Some organizations need a designer to lead a project from analysis through implementation. Others need someone with a particular area of expertise or additional development capacity to work alongside an internal team.

Contract learning experience designers can bring several valuable contributions to that work.

Experience across organizations and industries

Designers who have worked with different organizations have seen a range of approaches to workplace learning and development. That experience can help them recognize patterns, consider alternatives, and bring ideas from other environments into a project.

An internal team understands its organization’s culture, systems, employees, and business priorities. An external designer adds another perspective informed by work in other settings. The two perspectives can strengthen the design process without replacing the knowledge held by the internal team.

Learning strategy and instructional design expertise

A learning experience needs more than accurate information and attractive materials. It should give employees a clear path toward developing and applying the intended knowledge and skills.

Designers consider how content is organized, what learners need to do with the information, where practice and feedback belong, and how the experience supports application on the job. They can also help determine which delivery methods are appropriate for the audience, subject matter, and learning objectives.

A focus on application and performance

Learning activities should reflect what employees are expected to do in their roles. A designer considers how learners will practice, what feedback they need, and how the organization can evaluate whether the experience is achieving its intended purpose.

In TrainingPros benchmarking conversations, learning leaders have emphasized the importance of practice opportunities, reinforcement, assessment, and alignment with performance. These elements remain important whether an organization develops learning materials internally, uses new tools to accelerate production, or works with an external design partner.

Additional capacity for internal teams

Even experienced L&D teams have limits on the number of projects they can manage at one time. A new leadership initiative, an onboarding redesign, or a large-scale learning project can compete with existing responsibilities.

Contract designers give organizations another way to access the skills needed for a project without requiring the internal team to take on every part of the work. They can contribute at different stages, from early analysis and design through development and implementation.

For practical tips on setting expectations, communication, and feedback so contract professionals can contribute quickly, download Working Successfully with Contract L&D Professionals: A Practical Guide for Learning Leaders and Project Teams.

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Working Successfully with Contract L&D Professionals:

A Practical Guide for Learning Leaders and Project Teams
Free PDF
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Where Contract Learning Experience
Designers Make an Impact

The value of learning experience design becomes clearer when applied to specific workplace learning needs. New employee onboarding and leadership development are two areas where thoughtful design can influence how quickly employees build capability and how effectively they apply what they learn.

New Employee Onboarding and Orientation

New employee onboarding is often a new hire’s first structured experience with an organization’s expectations, processes, tools, and culture. It can include orientation materials, role-specific training, systems instruction, job shadowing, coaching, and opportunities to practice essential tasks.

A learning experience designer considers what a new employee needs to know and do at each stage of onboarding. Rather than organizing the experience solely around the information the organization wants to share, the design should reflect the responsibilities employees are preparing to take on.

In a September 2025 TrainingPros benchmarking session focused on sales enablement, participants discussed onboarding approaches that helped shorten time to productivity. Those approaches introduced day-in-the-life tasks earlier and incorporated real calls, shadowing, and coaching sooner.

A September 2026 conversation raised another consideration: as entry-level tasks change, how will new employees develop the expertise they previously gained by performing those tasks?

These discussions point to several considerations for new employee orientation best practices:

  • Start with the work. Identify the tasks and responsibilities new employees need to perform, then build the onboarding experience around them.
  • Introduce practice early. Give employees opportunities to apply information in situations that reflect their actual roles.
  • Include observation and coaching. Shadowing experienced colleagues, reviewing real work, and receiving feedback can help new hires understand how expectations translate into daily responsibilities.
  • Plan for skill development over time. Consider which foundational experiences employees need to build expertise, especially as job responsibilities and entry-level tasks evolve.
  • Choose delivery methods that fit the audience. Structured learning resources, LMS roadmaps, simulations, and other approaches can support different parts of the experience.

A contract learning experience designer can help an organization evaluate its current onboarding approach, identify opportunities to improve the learner experience, and develop materials and activities that support employees as they move into their roles.

HR and Operations Leadership Development Programs

Leadership development requires a different design approach from general employee training. Leaders need opportunities to develop capabilities they can apply to real management responsibilities, business decisions, and team challenges.

An HR leadership development program and an operations leadership development program may address some of the same competencies, but the learning experiences should reflect the work leaders are expected to do. The challenges facing a new people manager may differ considerably from those facing an experienced operations leader responsible for business performance.

TrainingPros benchmarking sessions have included several examples of how organizations are approaching leadership development.

Developing an overlooked leadership group

In February 2026, one organization shared that its middle managers had received little structured development for several years. The organization created a year-long program for approximately 500 middle managers, with a focus on business performance.

The program included one course each month, peer success teams of four to six participants, a live session following each course, and pre- and post-assessments.

This approach combined structured learning with opportunities for participants to connect, discuss what they were learning, and assess their progress.

Connecting development to succession readiness

Another learning leader described starting with a succession readiness gap and asking a senior executive to validate the measurement framework.

Beginning with a specific organizational need helped establish what the program should accomplish and how progress would be evaluated. This is an important consideration when designing leadership development: the program should connect to the capabilities and outcomes the organization needs, not just a list of leadership topics.

Offering pathways for different leadership goals

Participants also discussed combining a core leadership curriculum with elective pathways. This allows organizations to establish shared expectations while giving leaders opportunities to pursue development aligned with the type of leader they want to become.

Using shorter, targeted experiences

In an October 2025 session, leaders described using shorter, targeted learning experiences in place of lengthy programs for newly promoted managers.

Combining technology with human reflection

In a September 2026 session, leaders discussed using AI role-play to let employees privately practice difficult conversations, followed by reflection with a manager, mentor, or coach.

The technology provides one opportunity to practice, while the human conversation gives participants another way to examine their approach and consider how they might handle the situation at work.

Across these examples, the design challenge is not simply deciding which leadership topics to include. It is determining what leaders need to be able to do, how they will practice those skills, and how the organization will know whether the program is making a difference.

Contract learning experience designers can help organizations work through those decisions and develop experiences that reflect the needs of different leadership audiences.

To see how organizations use coaching, peer learning, practice, and reinforcement to build leadership programs tied to business goals, download Custom Leadership Development Programs That Drive Real Business Results.

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Custom Leadership Development Programs That Drive Real Business Results

Free PDF
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Designing Learning and Development Training
That Supports Business Priorities

Organizations can create a substantial amount of learning content without necessarily improving employee capability. A growing course catalog does not automatically mean employees are developing the skills the business needs.

This is one reason learning leaders have raised questions about content volume, quality, and governance in recent TrainingPros benchmarking sessions. In July 2026, participants discussed the possibility of learning systems filling with low-quality AI-generated content when organizations lack appropriate standards and oversight.

The concern extends beyond the tools used to create materials. It is about ensuring that learning and development training has a clear purpose and that employees have a meaningful opportunity to develop and apply the intended skills.

A contract learning experience designer can help internal teams evaluate priorities and make design decisions based on the needs of the organization. That may involve reviewing existing learning materials, identifying gaps, developing a more effective learning path, or incorporating practice and assessment into a program.

The work also needs to fit the organization’s environment. AI policies and governance requirements vary. During a July 2026 benchmarking session, participants described organizations with different approaches, including limits to Microsoft Copilot, broader access to tools, internal enterprise GPT platforms, AI features built into learning platforms, and more restrictive governance models. In an August 2025 session, some participants said their organizations had waited more than a year while legal, IT, and cybersecurity teams developed usage policies.

For a contract designer, understanding those requirements is part of understanding the project. The design and development approach needs to work within the organization’s standards, available tools, and expectations.

How TrainingPros Supports Workplace
Learning and Development

Internal L&D teams bring important knowledge of their organizations and the people they serve. Contract learning experience designers can compliment that expertise with additional capacity, specialized skills, and perspectives developed through work with other organizations.

Does your L&D team have more projects than people?

Many organizations in this position turn to custom eLearning development to scale training without overloading internal teams. If you’re exploring options or comparing eLearning development companies, you should learn more about how organizations design and scale these solutions. 

TrainingPros is a learning and development company that connects organizations with experienced instructional designers, eLearning developers, and performance consultants. We’ve been named a Top 20 Staffing Company by Training Industry and a Champion of Learning by the Association for Talent Development (ATD), recognition that reflects our commitment to delivering high-quality, tailored learning solutions.

To hear ongoing conversations with senior learning leaders, listen to our Learning Leader Spotlight podcast:

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If your learning initiatives require additional support, whether for a single project or a large-scale rollout, our relationship managers can help you find the right expertise quickly and confidently.

When you have more projects than people™, let TrainingPros find the right consultant to start your project with confidence.

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Frankie Robinson

Frankie Robinson has been shaping learning and development since 2011, moving from classrooms to corporate teams and weaving together experiences across cultures and industries. Fluent in Japanese and English, she loves diving into conversations on pedagogy and staying sharp through Japanese media. When she’s not experimenting with AI or streamlining workflows, you’ll likely find her in a café-bakery, savoring the unbeatable pairing of strong coffee and fresh pastries.
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